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Keywords: Cross-modal correspondence
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Journal Articles
Promoting health behavioral intention through short videos: roles of audiovisual cross-modal correspondence in health communication
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Aslib Journal of Information Management (2026) 78 (4): 857–876.
Published: 14 January 2025
... previous research has examined the effects of various single cues, this study features a pioneering attempt to explore the roles of audiovisual cross-modal correspondence, encompassing multisensory cues perceived through different modalities, in health communication. Design/methodology/approach A 2...
