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Journal Articles
Device-dependent click-through rate estimation in Google organic search results based on clicks and impressions data
Available to Purchase
Aslib Journal of Information Management (2025) 77 (3): 513–529.
Published: 10 January 2024
.... The estimates indicate that the top-ranked result in Google's organic search results features a CTR of 9.28%, followed by 5.82 and 3.11% for positions two and three, respectively. The authors also demonstrate that CTRs vary across various types of devices. On desktop devices, the CTR decreases steadily...
