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Keywords: Diet behavior
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Journal Articles
Social media celebrities' influence on youths' diet behaviors: a gender study based on the AIDA marketing communication model
Available to Purchase
Aslib Journal of Information Management (2024) 76 (5): 778–799.
Published: 05 June 2023
... young people's diet behavior through collaboration with social media celebrities. Design/methodology/approach Through recruiting on various social media and online education forums, this research recruited 196 young Hongkongers to participate in an online survey developed based on the AIDA (Action...
