...Zhang Hui; Ali Nawaz Khan; Naseer Abbas Khan Purpose The purpose of this study is to investigate the influence of AI chatbots on consumer behavior in e-commerce, specifically focusing on how dialogic chatbot communication affects consumers' willingness to accept chatbot decisions. The study aims...

... goods and services, including making decisions about their needs and wants (Wang et al., 2021). Young adults are the cohort of users who are the primary consumers of e-commerce (Li et al., 2022). Due to advanced technology and the pandemic, many people have changed their food...

... in a virtually simulated user environment before product acquisition. With the development of mobile e-commerce due to breakthroughs in smartphone and augmented reality (AR) technologies, there is an increasing potential for these emergent AR mobile services, yet there is a need for further improvement...