... and ordinary least squares were employed to verify the proposed theoretical model. Findings The results show that the presence of focal doctors' peers in online health communities has a positive effect on the knowledge contribution behavior of focal doctors, and the economic returns and social returns...

... regression models were employed to verify the proposed theoretical model. Findings The results suggest that physicians' churn intention is influenced by online and offline social influences, and the offline social influence is more powerful. Physicians' reputational and economic returns could weaken...