... presentation mode”, were constructed based on their genre structure and argument structure respectively. Their usability was evaluated by being compared against the existing RichHTML presentation mode in the experiments using eye-tracking and questionnaire methods. Findings The participants who were going...

...Jacek Gwizdka; Yan Zhang; Andrew Dillon Purpose The purpose of this paper is to introduce eye tracking as a method for capturing direct and indirect measures of online human information search behaviour. The unique contribution of eye-tracking data in studying information behaviour is examined...