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Keywords: Gender difference
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Journal Articles
Social media celebrities' influence on youths' diet behaviors: a gender study based on the AIDA marketing communication model
Available to Purchase
Aslib Journal of Information Management (2024) 76 (5): 778–799.
Published: 05 June 2023
... at: dicksonchiu@ieee.org 16 11 2022 26 01 2023 26 04 2023 03 05 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only AIDA market Communication model Diet information Diet behavior Social media celebrities Youths Gender difference...
Journal Articles
Travel vlogs influencing tourist decisions: information preferences and gender differences
Available to Purchase
Aslib Journal of Information Management (2024) 76 (1): 86–103.
Published: 06 January 2023
... vlog preference, attitudes, sharing and cognizance. Yet, gender differences appear in some cognition of travel vlogs and specific preferences, such as information searching habits, trusty travel and information sources. Originality/value Existing studies focus on the influence of platforms on users...
Journal Articles
Understanding the trust building mechanisms in social media: Regulatory effectiveness, trust transfer, and gender difference
Available to Purchase
Aslib Journal of Information Management (2018) 70 (5): 498–517.
Published: 14 September 2018
... among regulatory effectiveness, three trusting perceptions and disclosure intention. A cross-group path coefficient comparison method was used to test gender differences. Findings The results suggest that regulatory effectiveness affects competence- and character-based trust and these impacts...
