... with Facebook and Twitter, Pinterest is less influential worldwide and in Hong Kong. AIDA market Communication model Diet information Diet behavior Social media celebrities Youths Gender difference Social media has recently become increasingly popular and changed how individuals interact...

... vlog preference, attitudes, sharing and cognizance. Yet, gender differences appear in some cognition of travel vlogs and specific preferences, such as information searching habits, trusty travel and information sources. Originality/value Existing studies focus on the influence of platforms on users...

... among regulatory effectiveness, three trusting perceptions and disclosure intention. A cross-group path coefficient comparison method was used to test gender differences. Findings The results suggest that regulatory effectiveness affects competence- and character-based trust and these impacts...