...Yonathan Dri Handarkho Purpose This study proposes a theoretical model to explain user intention to continue engaging with Social Commerce (SC) from a habit perspective. The research uses social impact theory, user personal traits, and SC quality to explain how user habits are formed in SC...

...), and investigate whether and to what extent habit moderates the relationship between SNS-switching intention and actual switching behavior. Design/methodology/approach Data collection for this study was carried out using an anonymous survey. The questionnaire was devised based on the literature review...