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Keywords: Health behavioral intention
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Journal Articles
Promoting health behavioral intention through short videos: roles of audiovisual cross-modal correspondence in health communication
Available to Purchase
Aslib Journal of Information Management (2026) 78 (4): 857–876.
Published: 14 January 2025
..., with gender acting as a moderator between the two variables. Furthermore, individuals’ attitudes toward a short video positively influenced their health behavioral intentions. Originality/value These findings not only lend support to the theoretical framework of “multisensory cues-fluency-attitude...
