... findings highlight the need for topic-specific content strategies to effectively engage users and enhance health communication on social media platforms. Health communication Social media Topic type User engagement Deep learning Content characteristics Postgraduate Research and Practice...

... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Health communication Health information behavior Social media Gen Z Social media has become a communication media that people rely on for obtaining health information (Lee et al., 2023...

... previous research has examined the effects of various single cues, this study features a pioneering attempt to explore the roles of audiovisual cross-modal correspondence, encompassing multisensory cues perceived through different modalities, in health communication. Design/methodology/approach A 2...