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Keywords: Health short video
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Journal Articles
Promoting health behavioral intention through short videos: roles of audiovisual cross-modal correspondence in health communication
Available to Purchase
Aslib Journal of Information Management (2026) 78 (4): 857–876.
Published: 14 January 2025
...Yanrun Xu; Tingting Jiang; Xiao Hu; Huiyi Tian Purpose Health short videos are serving as a powerful tool for encouraging individuals to actively adopt healthier behaviors. The sensory cues applied in these videos can be useful for engaging peripheral processing and enhancing attitudes. While...
