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Keywords: Hedonic product
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Journal Articles
Collaborative online shopping: customer satisfaction and the influence of product type, gender and involvement
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Aslib Journal of Information Management (2026) 78 (1): 167–189.
Published: 13 August 2024
... female) as the between-subjects factor and product type (utilitarian product versus hedonic product) as the within-subjects factor. Findings The obtained results indicate that collaborative shopping may require group members to be more involved for a hedonic product than a utilitarian product. When...
