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Keywords: Importance
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Journal Articles
Importance-performance map analysis to enhance the performance of attitude towards mobile wallet adoption among Indian consumer segments
Available to Purchase
Aslib Journal of Information Management (2021) 73 (6): 946–966.
Published: 09 September 2021
... with their own level of maturity, and addresses the question “Are there segments which can be profiled?” Thus, the objectives of the study are to propose a model that explains the attitude of user segments towards its adoption; identify probable user segments and profile them; examine the importance...
