... for consumers to encounter promotional videos. Information encounter (IE) is an important trigger for short video users' unanticipated consumption behavior. This study aims to explore the formation mechanism and influence factors of consumer information encountering behavior (CIEB) in short video platforms...

...Waqar Ahmad Awan; Kanwal Ameen; Saira Hanif Soroya Purpose Information behaviour exists in two forms: first when information is sought with a clear purpose and second, when we encounter it accidentally or serendipitiously. The purpose of this paper is to estimate the information encountering (IE...

..., were identified. Furthermore, findings support several frameworks presented on earlier information encounter literature. Research limitations/implications – Data absence on demographic and professional variables distributions of Israeli family law advocates was a limiting factor, compensated...