...Imran Khan; Han Dongping; Akhter Wahab Purpose Along with traditional marketing channels, social media outlets are integrated as a part of the marketing mix. Social media has changed the dynamics of interaction between companies and consumers that foster this relationship. Managing brand fan pages...

...David Nicholas; Paul Huntington; Peter Williams; Barrie Gunter Provides a summary of a Department of Health funded research study investigating performance and impact of four pilot digital interactive television services in the consumer health field. These were launched in various locations...

... and the general consumer behaving more like an academic. Considers the overall outcomes and benefits of information acquisition. © MCB UP Limited 2003 Digital communications Electronic commerce End‐user computing Information services Interaction We were surprised at the initial hostility...

... and popular mass medium will guarantee their success, but this assumption is naïve in terms of its understanding of viewer psychology. To ensure success, it is essential to know more about the usability and application effectiveness of interactive services provided through television. This paper explores key...

... for campaigns in conjunction with traditional lobbying techniques. This is one area where the Internet is sure to have a sustained impact. Football Interaction Internet In recent years, much has been written about the corporate take‐over of the nation’s best‐loved game. The unholy alliance...

...; and their content, design, interactivity, multimedia features and currency evaluated. Overall, the parties appeared to have developed a more professional and corporate attitude to web design since 1997, and certainly made efforts to keep their web pages up to date. However, the parties tended to conform to a rather...