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Keywords: Livestreaming commerce
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Journal Articles
Aslib Journal of Information Management 1–21.
Published: 02 July 2026
...Feiming Chen; Jichang Zhao; Lin MA Purpose Livestreaming commerce, as an emerging digital retail industry, enables product sales across spatial boundaries. Livestreamers assume a pivotal role similar to traditional salespersons, presenting product information to viewers (i.e. potential consumers...
Includes: Supplementary data
