.... Design/methodology/approach This study proposes the prediction model for the attention transfer behavior of social media users in the context of multitopic competition and reveals the important influencing factors of users' attention transfer. Microblogging features are selected from the dimensions...

...Yiwen Zhang; Yongqiang Sun; Wuping Lei; Nan Wang Purpose The primary objective of this research is to explore the underlying mechanisms of social ties influencing lurking behaviour in Microblog by combing role theory and social identity theory. Design/methodology/approach An online survey...

...Keliang Zhang; Qingfei Min; Zhenhua Liu; Zilong Liu Purpose The purpose of this paper is to explore the factors affecting users’ continuous microblog usage intention. In recent years, the number of microblog users has gradually declined. This research can reveal microblog users’ needs and provide...