...Hua Pang Purpose By building and examining an integral model, the principal objectives of this research are to systematically explore how indirect and direct network externalities lead to user loyalty toward WeChat through the mediating effect of perceived gratifications. Design/methodology...

... externalities and social support. Three dimensions of social support and two types of network externalities were analyzed, respectively, to explore the direct and indirect effects on continuance intention. Online questionnaires were adopted to collect data, and 513 valid samples were analyzed by structural...