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Keywords: Offline social influence
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Journal Articles
Investigating physician churn in online health communities from a social influence perspective
Available to Purchase
Aslib Journal of Information Management (2024) 76 (6): 974–995.
Published: 14 July 2023
... was proposed from a social influence perspective to explore the effects of online social influence and offline social influence on physician churn, as well as the moderating effect of their online returns. Design/methodology/approach The empirical data of 4,145 physicians from a Chinese OHC, and probit...
