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Keywords: Organic search results
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Journal Articles
Device-dependent click-through rate estimation in Google organic search results based on clicks and impressions data
Available to Purchase
Aslib Journal of Information Management (2025) 77 (3): 513–529.
Published: 10 January 2024
... and calculating CTR values from the retrieved data to show how the CTRs have changed since the last studies were published. Design/methodology/approach In this study, the authors present the estimated CTR values in organic search results based on actual clicks and impressions data, and establish a protocol...
