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Keywords: Para-social interaction
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Journal Articles
Aslib Journal of Information Management (2023) 75 (6): 1008–1032.
Published: 23 September 2022
..., the effect of personal characteristics on opinion leadership is more remarkable, both in a direct relationship and through the mediating role of para-social interaction. Originality/value This study is novel in categorizing opinion leaders' attributes in two different extents of personal and social...
