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Keywords: Perceived gratifications
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Journal Articles
Aslib Journal of Information Management (2024) 76 (3): 399–415.
Published: 14 February 2023
...Hua Pang Purpose By building and examining an integral model, the principal objectives of this research are to systematically explore how indirect and direct network externalities lead to user loyalty toward WeChat through the mediating effect of perceived gratifications. Design/methodology...
