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Keywords: Personal trait
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Journal Articles
Aslib Journal of Information Management (2026) 78 (1): 190–213.
Published: 27 August 2024
...Yonathan Dri Handarkho Purpose This study proposes a theoretical model to explain user intention to continue engaging with Social Commerce (SC) from a habit perspective. The research uses social impact theory, user personal traits, and SC quality to explain how user habits are formed in SC...
