...María Isabel Alonso-Magdaleno; Jesús García-García Purpose The paper analyses the role and impact of Twitter in Spanish political communication, specifically focusing on how the platform influences the visibility and relevance of political candidates' messages during various election campaigns...

... audiences and disseminate their messages (Bonchek, 1997). Political communication e-parliament Social media Facebook Big data analysis Engagement Political discourse Over the past few decades, there has been a steady decline of public trust in political systems, followed by a rise...

... and the televised debates? © Emerald Group Publishing Limited 2014 Twitter Television Agenda setting Backchannel Election debate Political communication Second, as the study not only concerns what issues the users are talking about, but also how the debate unfolds, “Meta talk...