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Keywords: Processing fluency
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Journal Articles
Promoting health behavioral intention through short videos: roles of audiovisual cross-modal correspondence in health communication
Available to Purchase
Aslib Journal of Information Management (2026) 78 (4): 857–876.
Published: 14 January 2025
... that the congruent color–tempo pairings, that is blue & slow and orange & fast, led to more positive attitudes toward the videos than the incongruent pairings, that is blue & fast and orange & slow. The effect of cross-modal correspondence on attitude was fully mediated by processing fluency...
