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Keywords: Product scarcity
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Journal Articles
Aslib Journal of Information Management (2025) 77 (6): 1152–1175.
Published: 25 June 2024
... of FOMO emotions in driving consumer action and purchasing intent, particularly in situations of product scarcity. Originality/value The study uniquely explores FOMO as a factor disrupting consumer inertia, influencing decisive purchasing. It shows that FOMO enhances perceived value of products...
