..., this study builds a theoretical framework based on SST and explores the nonlinear roles of ISID and ESID in the decision-making process of users' click and purchase. We also consider the moderating effects of product type and supplier certification. We provide evidence to support the construction...

... female) as the between-subjects factor and product type (utilitarian product versus hedonic product) as the within-subjects factor. Findings The obtained results indicate that collaborative shopping may require group members to be more involved for a hedonic product than a utilitarian product. When...

... of product type on the relationship between all independent variables and online review helpfulness. Findings The study results show that the pleasure emotion impairs the helpfulness of online reviews, while the arousal and dominance emotions have a positive impact. Moreover, the authors find...

... factors such as the trust tendency of review readers, constructs a theoretical model of the factors correlated with the perceived usefulness of online reviews and considers the moderating effects of product type. Zhangxiang Zhu can be contacted at: zhuzhangxiang@126.com 23 02 2021 11 08...