... diversity Emotional information Instrumental information Supplier certification Product type Precision recommendations lead to increasingly prominent problems of information cocooning (Qin, 2021), consumption inequality (Liu et al., 2024), filtering bubbles (Nguyen et al., 2014...

... female) as the between-subjects factor and product type (utilitarian product versus hedonic product) as the within-subjects factor. Findings The obtained results indicate that collaborative shopping may require group members to be more involved for a hedonic product than a utilitarian product. When...

... of product type on the relationship between all independent variables and online review helpfulness. Findings The study results show that the pleasure emotion impairs the helpfulness of online reviews, while the arousal and dominance emotions have a positive impact. Moreover, the authors find...

... factors such as the trust tendency of review readers, constructs a theoretical model of the factors correlated with the perceived usefulness of online reviews and considers the moderating effects of product type. Online reviews Perceived usefulness Influencing factors Meta-analysis Product type...