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Keywords: RPDCS
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Journal Articles
Bridging the rural digital divide: avoiding the user churn of rural public digital cultural services
Available to Purchase
Aslib Journal of Information Management (2023) 75 (4): 730–751.
Published: 18 February 2022
...Meng Wang; Yuwen Hua; Honglei Lia Sun; Ya Chen Purpose The user churn (UC) of rural public digital cultural services (RPDCS) indicates that rural users no longer use RPDCS or have switched to other services. The purpose of this study is to investigate the factors influencing RPDCS's UC...
