... likelihood model Structural equation modeling SEM Information search behavior is a consequential stage in the consumer decision-making process (Kim et al., 2010). Consumers use two main types of information sources in the decision-making process: internal and external sources. Consumers...

... The authors used the survey method to collect 540 valid sample data. The structural equation modelling (SEM) technique was employed to test the proposed research model and hypotheses. Findings The findings suggested that system, information and service quality significantly affected the perceived...