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Keywords: SERPs snippets
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Journal Articles
Aslib Journal of Information Management (2019) 71 (2): 241–259.
Published: 01 March 2019
...Dania Bilal; Li-Min Huang Purpose The purpose of this paper is to analyze the readability and level of word complexity of search engine results pages (SERPs) snippets and associated web pages between Google and Bing. Design/methodology/approach The authors employed the Readability Test Tool...
