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Keywords: Segmentation
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Journal Articles
Importance-performance map analysis to enhance the performance of attitude towards mobile wallet adoption among Indian consumer segments
Available to Purchase
Aslib Journal of Information Management (2021) 73 (6): 946–966.
Published: 09 September 2021
...Deepak Chawla; Himanshu Joshi Purpose India has the second highest percentage of mobile wallet adoption driven by availability of affordable smartphones and Internet. Despite a general interest, studies on its adoption have been scarce. This research assumes that user segments exist, each...
