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Keywords: Short videos
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Journal Articles
From encounter to action: understanding consumer information encountering behavior on short video platforms using the AIDA model
Available to Purchase
Aslib Journal of Information Management 1–20.
Published: 12 December 2025
...Shu Fan; Lan Wei; Shaobo Liang; Sihong Li Purpose The advent of social commerce has precipitated a paradigm shift in consumers' acquisition of product information. This shift has particularly impacted short-video platforms, which have become one of the most convenient and important sources...
