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Keywords: Signaling theory
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Journal Articles
Aslib Journal of Information Management 1–21.
Published: 02 July 2026
...) in real time through verbal communication. Existing research has identified streamers' verbal cues as key signals influencing livestreaming sales. However, the plausible effects of nonverbal cues, such as acoustic characteristics, have rarely been investigated. Drawing on signaling theory, this study...
Includes: Supplementary data
