... with each lower ranking position. On smartphones, the CTR starts high but decreases rapidly, with an unprecedented increase from position 13 onwards. Tablets have the lowest and most variable CTR values. Practical implications The theoretical implications include the generation of a current dataset...

...Henna Kim; Yan Zhang Purpose – Smartphones have great potential to bridge the digital divide that low-socioeconomic status (SES) Hispanics have been experiencing. However, little is known about this group’s use of smartphones for health information. The purpose of this paper is to fill the gap...