...Yonathan Dri Handarkho Purpose This study proposes a theoretical model to explain user intention to continue engaging with Social Commerce (SC) from a habit perspective. The research uses social impact theory, user personal traits, and SC quality to explain how user habits are formed in SC...

...Sin-Er Chong; Siew-Imm Ng; Norazlyn Binti Kamal Basha; Xin-Jean Lim Purpose In the vibrant world of social commerce (SC), where information flows freely, interactions thrive and online purchases abound, there is an escalating challenge. Users are uninstalling and disengaging due to approach...

...Jao-Hong Cheng; Li-Wei Lin Purpose This paper aims to examine how situational factors with social support affecting purchase intention in social commerce (SC). In Taiwan’s SC, the relationship between trust belief and purchase intention has always been a key issue. Design/methodology/approach...