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Keywords: Social media adoption
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Journal Articles
Aslib Journal of Information Management (2022) 74 (6): 989–1006.
Published: 05 April 2022
...Christian Nedu Osakwe; Juliet E. Ikhide Purpose Until now, very little empirical research has focused on social media adoption behavior within relatively small firms, and fewer still on adoption drivers within the specific context of microentrepreneurs, including that of micro-retailers...
