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Keywords: Social media celebrities
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Journal Articles
Social media celebrities' influence on youths' diet behaviors: a gender study based on the AIDA marketing communication model
Available to Purchase
Aslib Journal of Information Management (2024) 76 (5): 778–799.
Published: 05 June 2023
...Ivan Ho San Wong; Chi Man Fan; Dickson K.W. Chiu; Kevin K.W. Ho Purpose Social media celebrities are getting popular in promotions, and more people have experienced social media to receive information on diet and health tips. This research presents a study showing how social media can influence...
