... show that social presence and identity threat play dual mediating roles in generative AI anthropomorphism, influencing users’ emotional attachment. Specifically, generative AI anthropomorphism enhances users’ emotional attachment by increasing social presence, while it weakens emotional attachment...

... streaming shopping participation, fear of missing out, live streaming purchase intention, and inaction inertia. Live streaming shopping participation is further divided into two dimensions: live streaming immersion and live streaming social presence, with the latter encompassing social presence...

...Linlin Zhu; He Li; Feng-Kwei Wang; Wu He; Zejin Tian Purpose The relationship between online reviews and purchase intention has been studied in previous research. However, there was little knowledge about the effect of information quality and the social presence of online reviews on purchase...

...@utm.my 21 05 2018 13 08 2018 11 10 2018 12 11 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Facebook Uses and gratifications Academic achievement Social influence Social presence Educational communication...