.... Then, structural equation modeling was employed to analyze the data. Findings The analyses showed that while accessibility and diagnosticity of internal information have an impact on external information search, involvement with the product class has a consequential moderating effect on these relationships...

... usage. Figure 3 Integrated model of microblog continuance usage intention Zhenhua Liu can be contacted at: liuzhenhua@dufe.edu.cn Continuance intention Social media Structural equation modeling Microblog Behavioral-based attitude Object-based attitude There have been...