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Keywords: Switching intention
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Journal Articles
Understanding users’ switching intentions and switching behavior on social networking sites
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Aslib Journal of Information Management (2017) 69 (2): 201–214.
Published: 20 March 2017
...Chun-Nan Lin; Hsiu-Yu Wang Purpose The purpose of this paper is to explore the relationship between social networking sites (SNSs) users’ switching intentions and switching behavior. With regard to the former, the authors focus on three factors (perceived value, trust, and perceived risk...
