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Keywords: Tablets
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Journal Articles
Device-dependent click-through rate estimation in Google organic search results based on clicks and impressions data
Available to Purchase
Aslib Journal of Information Management (2025) 77 (3): 513–529.
Published: 10 January 2024
... with each lower ranking position. On smartphones, the CTR starts high but decreases rapidly, with an unprecedented increase from position 13 onwards. Tablets have the lowest and most variable CTR values. Practical implications The theoretical implications include the generation of a current dataset...
