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Keywords: Urge to click
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Journal Articles
“This Will Blow Your Mind”: examining the urge to click clickbaits
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Aslib Journal of Information Management (2021) 73 (2): 288–303.
Published: 08 December 2020
...' urge to click clickbaits. Design/methodology/approach The hypotheses in the proposed framework were tested using a between-participants experimental design (N = 204) that manipulated information richness (text-only vs. thumbnail clickbaits). Findings Curiosity, perceived enjoyment...
