...Yuzhou Chen; Min Li; Lulu Zhou; Haowen Fan; Hu Liu Purpose Social media has become a crucial channel for enhancing health literacy through the dissemination of health knowledge. While prior studies have examined how various content characteristics affect user engagement, how the impact...

...—which plays a critical role in fostering user engagement and mutual support. However, the mechanisms by which self-disclosure drives engagement, as well as the factors that may amplify these effects, remain underexamined. This study aims to examine how self-disclosure within OHCs impacts user engagement...

... an ineffective promotion platform for either age group because of low user engagement, relatively neutral perception of Instagram as a learning support tool, and notably low user acceptance of Instagram as a promotional tool. Originality/value Studies of student perspectives on various social media tools...

...Peng Ouyang; Jian-Jun Wang; Usman Ali Purpose Gamification has been widely implemented to improve user engagement in the online health community (OHC). While its effect on the physicians' engagement has recently been documented, whether and how gamification influences the patients' engagement...