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Keywords: Youths
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Journal Articles
Social media celebrities' influence on youths' diet behaviors: a gender study based on the AIDA marketing communication model
Available to Purchase
Aslib Journal of Information Management (2024) 76 (5): 778–799.
Published: 05 June 2023
..., Interest, Desire, Attention) marketing communication model on how youths access diet information from social media celebrities in Hong Kong. Findings Hong Kong youths consume diet information from social media celebrities through instant messaging systems, social networking sites and online videos...
