Analyses on the Pricing Factors from a Case Study of Light Trucks

The purpose of this paper is to clarify analytically the relation between the characteristics and the pricing of the products of individual manufacturers, so we can offer beneficial information for designing and developing products. Light trucs of 1 ton to 4 ton have been taken up as examples. We carried out analyses based on the information on the evaluation of the functional characteristics by surveying the specifications obtained from light truck catalogues.