Keywords: Brands
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Journal Articles
Asian Journal on Quality (2010) 11 (3): 251–265.
Published: 26 November 2010
... CSR management processes. The paper provides extended insights into how the concept of strategic CSR is integrated into city branding and design and highlights and addresses the roles of CSR that are inter‐linked to city brand management in terms of sustainable value creation to meet a community's...

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