..., an approach that has the same meaning as the OCP defined in the JIS. Evaluation criteria Purchase decision factor Customer value Organizational capability Sustained business success Competitive advantage Quality management Self assessment Business development These days, companies have...

...‐sized enterprises Business development Small and medium enterprises (SMEs) play a very important role in the economic growth of all countries across the world. In the Indian context, SMEs contribute 35 percent to exports, provide dispersed employment to 20 million people across the country...