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Keywords: Computer games
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Journal Articles
How to attract Chinese online game users: An empirical study on the determinants affecting intention to use Chinese online games
Available to Purchase
Journal:
Asian Journal on Quality
Asian Journal on Quality (2012) 13 (1): 7–21.
Published: 15 June 2012
.... Chinese online games Flow Technology acceptance model Computer games China User studies Building upon previous research, we state the hypothesis as follows: TAM provides a means to examine users’ IT acceptance, but it is too general to explain specific IT preferences (Mathieson, 1991...
