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Keywords: Conjointed analysis
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Journal Articles
Journal:
Asian Journal on Quality
Asian Journal on Quality (2004) 5 (1): 34–51.
Published: 17 April 2004
...Stefano Barone; Alberto Lombardo In the traditional use of conjoint analysis, in order to evaluate the relative importance of several elements composing a service, interviewed customers are asked to express their judgement about different scenarios (specific combinations of elements). In order...
