...Yeongsu Kim; Dong‐Kee Rhee; Sangsuk Lee Purpose This paper aims to answer the following question: do the customer behaviors in evaluating a product's quality converge in terms of low‐ and high‐context culture? The paper is designed to examine how customers in different cultural contexts recognize...

... articles show direct illustration to why, what and how to implement the “Integration” strategy in quality management. This paper presents a panoramic review and vision on “Integration” issues of quality management, in the perspectives of concept, scope, organization, information, process, and culture. ©...